RAKIBUL HUDA
CONTENT & COMMS · HELSINKI

MAKE ITMAKESENSE.

SCROLL TO MAKE SENSE OF IT ↓GO STRAIGHT TO THE WORK ↗
A LITTLE LESS NOISE.

I’m Rakibul.
I find the story.

I help businesses say the right things to the right people.
Currently Content & Comms Specialist at Oddlatent.

Meet my work
01 / SELECTED WORK

Ideas are nice.
Here’s the work.

From the research behind a message to the words and visuals people actually see.

BRAND STRATEGY · PROFESSIONAL WORK

From research
to a clearer story.

Market intelligence, positioning and brand messaging for a global outsourcing company.

ResearchPositioningSales enablement
THE MESSAGE FOUNDATIONReliability.
Scalability.
Compliance.

Three pillars to make a complex offer easier to explain.

Explore the strategy case

The brief

Define a marketing and sales story that makes a complex services business easier to understand and gives buyers clear reasons to trust it.

My contribution

Market intelligence, positioning, brand messaging, and sales-enablement and pitch materials.

20+competitor analyses
20+industry reports
50+client interviews

How the story took shape

  1. 01
    Understand the market

    Build a market-intelligence base from competitor analysis, industry research and client conversations.

  2. 02
    Find the position

    Use that evidence to develop and test the positioning through more than 20 iterations.

  3. 03
    Define the message

    Organise the story around reliability, scalability and compliance. Explain what each service does, who it serves and the value it brings.

  4. 04
    Give sales a clear story

    Translate complex services into buyer-relevant value pillars, supported by certifications, awards and client testimonials.

The output

A positioning and messaging foundation, supported by pitch materials that connect the company’s services with tangible proof points.

SOCIAL CONTENT · INDEPENDENT CONCEPT

Big energy ideas.
Human-sized stories.

Social concepts for Sumitomo SHI FW, turning technical energy topics into a reason to stop scrolling.

ResearchCopywritingVisual design

Self-initiated for a job application. Research, copy and design by me; not commissioned by the brand.

Social concept asking: What if it isn’t windy enough?Social concept introducing waste as an energy topic
Explore the social concepts

The idea

Make unfamiliar energy technologies approachable through familiar questions, everyday objects and a clear progression from curiosity to explanation.

My role

End-to-end: topic research, the content idea, carousel copy and visual design.

Story one: a different way to see waste

Start with what people throw away, then reframe it as an energy conversation. The sequence moves from an everyday hook to context and a technology reveal.

Story two: what happens when the wind stops?

Use a simple question to introduce energy storage. The copy moves from the uncertainty of renewable generation to the idea of storing energy as liquid air.

02 / WHAT I BRING

Words at play.
Ideas at work.

FROM IDEA TO MESSAGE01 / 04
01 / THE RESEARCH

Start with
the right question.

Topic
Energy storage
Audience
Non-specialists

What happens when the wind stops?

One idea, four stages. 01 / Research

01

Competitor analysis, market intelligence and client insight that give a message a clear starting point.

02

Brand messaging, social stories and editorial writing that turn complex subjects into something people can follow.

03

Social design, presentations and newsletter layouts that make the hierarchy of a story visible.

04

Connecting strategy with the words and materials a team uses to represent its business.

Rakibul Huda wearing a dark coat and sunglassesThe human
behind the words.
03 / A LITTLE ABOUT ME

Curious mind.
Clear words.

I’m Rakibul Huda, a content and communications specialist based in Helsinki. I bring 3+ years of experience in global marketing and communications, including leading a Brand & Communications team.

My work connects the research behind a message with the writing and design that bring it to life.

CURRENTLY

Oddlatent

Content & Comms Specialist

ALSO LEARNING

Aalto University

MSc in Marketing · In progress

Download my portfolio PDF ↗
04 / LET’S TALK

Looking for someone
who finds the story?

For content, communications and marketing opportunities,
I’d love to hear what you’re working on.

Say hello Find me on LinkedIn ↗
TAKE A CLOSER LOOK